Attend some of the most insightful and inspirational sessions in eCommerce

The timings and breakdown of the two days in London will be announced in February. More sessions to be shared soon.

Day One - 9th April 2025

 09:30

The State of Commerce - Technology, CX & Marketing (Inspiration Stage)

Paul Rogers and Josh Duggan's opening keynote covers trends and emerging opportunities in eCommerce and marketing. Focal areas will global trade trends and opportunity markets for cross-border, the state of AI and technology trends, how brands are approaching top-of-funnel and brand awareness, and general marketing strategy trends.

Paul Rogers, Co Founder of Vervaunt | Josh Duggan, Co-Founder of Vervaunt

 10:20

Scaling Performance and Brand Marketing in 2025: Strategies for Success (Inspiration Stage)

This panel will be focused on scaling performance and brand marketing in 2025, with three brand experts. Key topics include creative strategy, measurement and attribution, experimenting with new channels, entering and scaling new markets, technology and more.

Daniel Jones-Wheat, Head of Digital Performance at Paul Smith | Anthony Briet, E-commerce Director at Women's Best | Moderated by Jade Harvey

 11:00

Loyalty, Community, Clientelling & CX: Tactics for Existing Customer Revenue Growth and Increased Engagement (Inspiration Stage)

This panel will be focused on driving growth via existing customers and key tactics and opportunities for increasing revenue, CLTV, purchase frequency, and engagement. VIP experience and clientelling will be key topics, alongside channel mix, best practices for automation, omni-channel strategy, first party data strategy and more from three leading CRM and loyalty experts.

Philipp Mensch, Head of Growth at Luca Faloni | Amy Fullerton, Global Head of CRM at Vivobarefoot | Nik Fletcher, Digital & Customer Consultant | Moderated by James Gurd

Tech Stacks for Hype Drops and Flash Sales (Innovation Stage)

Join tech leaders from the front line of fashion's biggest drops and flash sales. Experts from Nobody's Child, Oh Polly and Seraphine will share what it takes to keep sites running when thousands of shoppers hit 'buy' at once. We'll share war stories from launches gone wrong and right, and explore how they balance the demands of hype drops while keeping wholesale partners and stores happy.

Chris Bishop, Ecommerce & Director Director at Nobody’s Child | Shaun Baker, Chief Technology Officer at Oh Polly | Tom Clements, Technology Director at Seraphine | Moderated by Luke Hodgson

Mastering the Art of Visual Merchandising (Trending Stage)

From aisles to collections, discover how in-store shopping principles shape eCommerce success. With our fireside chat with The Bottle Club, we'll explore how to use data to make smarter merchandising decisions, optimise product placement, and boost visibility without more traffic.

Tim Martin-Harvey, Head of Ecommerce of The Bottle Club | Moderated by Tony Kattukaran from the Tagalys team

 12:20

Winning Back Customers and Building Loyalty through SMS (Inspiration Stage)

Discover how Jaded London uses advanced segmentation and personalisation strategies to re-engage customers. Learn how this channel plays a key role in retention and seamlessly connects digital campaigns to physical experiences, such as pop-up events, creating a cohesive customer journey from online to in-store.

Aliya Dautova, CRM and Ecommerce Manager at Jaded London | Moderated by Sam Hubbard from the Attentive team

SEO in 2025 for Brands - What Does Good Practice Look Like for Mid-Market Brands (Innovation Stage)

Featuring SEO experts from Dunelm, Samsung and YuMove, this panel will focus on how brands should be approaching SEO in 2025, what good looks like in terms of content strategy, on-site optimisation and reporting, and how AI will influence organic search in years to come.

Sam Gipson, Head of SEO at Dunelm | Richard Shove, SEO Manager at Samsung | Abhishek Prasad, SEO Manager at YuMOVE

 14:40

Create a Winning CRO Strategy - High Impact Tests and Optimising for Customer Segments (Innovation Stage)

CRO isn’t just about running tests - it’s about building a scalable strategy to drive growth, with independent focus and measurement for new and existing customers. In this session you’ll learn how to set the right foundations for success, maximise your chances of finding high-impact wins, accurately measure incremental uplifts and segment your tests for new customer acquisition and top-of-funnel brand marketing.

Nick Phipps, Head of CRO at Vervaunt

 16:00

Growing a Mid-Market Fashion Brand (Inspiration Stage)

This brand panel featuring Percival, You Must Create, Universal Works and Drakes, will focus on all things fashion in eCommerce. These experts (and also friends) will discuss the biggest challenges in 2025, their approach to content, key markets, brand building, their approach to new product development, and the importance of a like-minded network to lean on.

Ben Phillips, Head of eCommerce at Drakes | Alex Harley, Head of eCommerce at Percival | Mat Brown, Head of eCommerce at Universal Works | Alex Chisholm, E-commerce Manager at You Must Create

Scaling in the Health & Beauty Categories in 2025 (Innovation Stage)

This brand panel will feature LVMH Fragrance Brands, This Works, REFY and Wild Nutrition, and will cover growth opportunities and common challenges for beauty brands in 2025. This will include customer loyalty and increasing CLTV, the role of influencer marketing and community, social commerce, transparency in the industry and brand building in the beauty vertical.               

Michael Harris, Head of Digital at REFY | Silvia Chaver, Digital Manager at LVMH Fragrance Brands | Shradha Kaul, Global eCommerce Director at This Works | Roshni Patel, Head of DTC at Wild Nutrition | Moderated by Francesca Raggio

 16:40

Insights from Global Omni-Channel Commerce Leaders (Inspiration Stage)

Our panelists from COS and Dr Martens will be discussing the strategy and growth priorities of three global, omni-channel brands - with a focus on end-to-end customer experience, technology, where they’re investing, marketing priorities and where they’re seeing success.

Simone Williams, Global Director of Digital at COS | Charlie Kent, Head of eCommerce at Dr Martens | Moderated by Paul Rogers

Day Two - 10th April 2025

 09:30

The State of Commerce - Technology, CX & Marketing (Inspiration Stage)

Opening our second day, Paul Rogers and Josh Duggan will recap the sessions from the previous day, as well as reiterating some of the most interesting topics from the event. This will cover internationalisation, performance marketing, brand investment and the latest economic trends from the eCommerce industry.

Paul Rogers, Co-Founder at Vervaunt | Josh Duggan, Co-Founder at Vervaunt

 10:20

Leveling Up Conversions: Hoodrich & Rebuy’s 2025 CRO Strategy for the Ultimate Customer Journey (Innovation Stage)

Join Hoodrich and Rebuy as they reveal how cutting-edge personalisation and smart tech are reshaping eCommerce. This session explores Hoodrich’s CRO strategy, the impact of Rebuy’s smart flows and widgets, and insights from their latest implementation, Smart Collections and Klaviyo Segments, in a data-driven live case study.

Natalie Tobias, Head of Ecommerce at Hoodrich | Moderated by Valeria Granda from the Rebuy team

 11:00

Growing Premium & Luxury Brands in 2025 - Customer, Content, & Strategy (Inspiration Stage)

Hear from premium and luxury experts from ME+EM, Studio Nicholson and Nadine Merabi as they share where they're turning to for growth, and in building end-to-end premium brand experiences. The panel will focus on managing high value customers, driving brand experience, the role of wholesale and other channels, content, digital marketing, and more.

Bethany Corcoran, Head of Digital Commerce at ME+EM | Andrew Cottington, Head of eCommerce at Studio Nicholson | Jacob Booty, Trading Director at Nadine Merabi | Moderated by Josh Duggan

The Future of Commerce - Emerging Trends, Technologies & The State of AI (Innovation Stage)

This talk, featuring Paul Rogers and Liam Quinn from the Vervaunt team, is focused on where commerce is heading and what this change means for all parties - with a key focus on AI across all aspects of retail, the low-code and no-code movement, changing technical approaches, the modern / future consumer and more.                        

Liam Quinn, Technical Director at Vervaunt | Paul Rogers, Co-Founder of Vervaunt

 15:20

ThruDark - from Door Kicking to Fabric Pulling (Inspiration Stage)

In this session, the ThruDark leadership team will share their journey - from enduring the world’s toughest conditions to pioneering technical apparel. Expect insights into their transition from military to business, the challenges of product innovation, and how their ‘Endeavour Through Adversity’ ethos continues to drive their brand forward.                                           

Louis Tinsley, Co-Founder of ThruDark

Driving Growth with Smarter Delivery: Paul Smith’s Omnichannel Success (Innovation Stage)

Join Paul Smith and Ingrid to explore how a seamless delivery experience - from checkout to returns - boosts conversion and profitability. Learn how Paul Smith’s Ship from Store launch made global store inventory available online, leading to a record-breaking Black Week with 10% of revenue from this strategy.                              

Hannah Bennett, Head of Digital at Paul Smith | Moderated by Elin Hammenfors from the Ingrid team

Sustainability & Transparency - Trends, Tactics & Technology (Trending Stage)

This panel features three industry-leading sustainability voices from Tern Eco, Finisterre, Beyond Retro and Stuart Trevor. This panel will cover the state of sustainability in fashion today and what brands and retailers should be doing to drive sustainability and transparency at every level.                

Bronwen Foster-Butler, CMO at Finisterre | Kate Peters, Retail Director at Beyond Retro | Stuart Trevor, CEO of STUART TREVOR | Moderated by Kate Walmsley

 16:00

Founder Stories - Scaling Ops, Teams, Brand, Marketing & More (Inspiration Stage)

Featuring the founders and leaders of RIXO, Tala and Cubitts, this discussion with be centered around how they scaled their businesses, with a focus on what’s worked and what they would’ve done differently. Key topics will include marketing strategy, hiring and team, product, internationalisation, brand and prioritisation.                                                       

Henrietta Rix, Co Founder & CEO of RIXO | Josh Ward, Co-Founder of Tala | Tom Broughton, Founder of Cubitts | Moderated by Bethan Rainford

Navigating Complexity: World of Books' Successful Migration to Shopify (Innovation Stage)

Join Shopify in a compelling conversation with World of Books as they explore the challenges and triumphs of migrating to Shopify. Discover how they tackled the complexities of a high-volume SKU environment, reduced TCO, and harnessed native features to accelerate innovation and streamline operations.                                                  

David Magee, Product Director at World of Books | Moderated by Peyman Naeini from the Shopify team

 16:40

The Represent Growth Story  (Inspiration Stage)

The CEO and CDO of leading streetwear brand Represent will be talking about their journey from a startup to one of the world's fastest growing fashion brands, with a focus on how they approached community, some of the key hires they made, their approach to customer acquisition marketing, opening retail stores, the role of wholesale, recently raising capital for the first time, scaling internationally and more. 

Paul Spencer, CEO at Represent | Stefan Lewis, CDO at Represent

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