Hear from the most impressive brands in the world

Our NYC Edition line-up currently includes...

The agenda

8:30am

Arrivals and networking

Breakfast to include danishes, mini croissants, seasonal fruit cups, wild berries yogurt, granola. Tea, coffee and refreshments available.

9:30am

Opening Statements and The State of Commerce

10:00am

TBC

10:20am

No BS, Just Buy: Creating Confidence from Click to Closet

Featuring Ovadia Labaton (Co-Founder at The Perfect Jean) and Jess Meher (SVP, Marketing at Loop). 

Online shopping can feel like a gamble, thanks to the combination of not being able to see or touch products, and inconsistent return policies and processes across different brands. Will it ship on time? Will it fit? Will I have to fight a chatbot to return it? When will my refund come? How do you inspire confidence and build trust before they’ve even hit “buy”? In this fireside chat with The Perfect Jean, we’ll break down how to give customers that “hell yes” feeling at every stage of the journey. From conversion-boosting strategies to order tracking and return policies that build peace of mind and trust, learn how to turn pre-purchase hesitation into post-purchase loyalty.

10:40am

Scaling New Customer Acquisition - Full-Funnel Strategy & Measurement

Featuring Ethan Kirkpatrick (Director, Performance Marketing at rag & bone) and Scott Lloyd (Director of Growth at SKIMS). 

Moderated by Bethan Rainford.

This session will explore how growing brands are approaching full-funnel paid media strategy - from awareness to conversion - by building a robust measurement strategy, prioritising creative and building a testing culture, getting buy-in on digital brand investment and much more. The session will also highlight emerging creative trends, approaches to testing and iteration and how brands are adapting their channel mix to balance upper-funnel reach with bottom-funnel efficiency across platforms like Meta, Google, TikTok, and programmatic.

11:00am

Morning Break

11:40am

TBC

12:00pm

Fixing the Forgotten Funnel: How Global Brands Connect their Operations to Shape Customer Experience

Featuring Holly Beadle (CEO at Hera Clothing), Nick Vance (Operations Director at Bradshaw Taylor), Alex Harley (Head of Ecommerce at Percival), and Juan Pellerano (CMO at Swap).

This panel explores how global brands are addressing the often-overlooked “forgotten funnel” - the post-purchase experience - by connecting operations like fulfilment, logistics, and customer service to deliver a seamless, branded journey. Panelists will share strategies for aligning internal teams and external partners to reduce friction, improve transparency, and turn operations into a competitive advantage. Attendees will learn how operational excellence directly shapes customer loyalty, retention, and lifetime value.

12:20pm

eCommerce Strategy in 2025 - Growth, Brand & AI

Featuring Kimberley Correia Hunt (SVP Direct to Consumer at Timex Group). Moderated by Jade Harvey.

This panel will delve into key strategic priorities for leading brands, with core topics ranging from omni-channel and international market entry, to building brand experiences that drive loyalty and retention, to AI adoption and much more. The discussion will examine how businesses can balance agility with long-term planning, adopt emerging technologies intelligently, build brand equity and future-proof their operations in an ever-increasingly competitive market.

12:40pm

Lunch Break

2:30pm

Ecommerce in Motion: How Brands Are Keeping Up

Featuring Rudy Ribardière (Director of E-Commerce and Digital Strategy at A.P.C.), Sachin K. Bhargava (Senior Director, Digital Product & Ecommerce at John Hardy), Chris Baltusnik (Director, Digital Experience and E-Commerce at Vitamix) and Jennifer Baron (VP of Marketing at Athos Commerce)

The way shoppers find and buy products is changing fast - so how are brands keeping up? This panel will reveal key strategies, lessons, and predictions for the future of eCommerce. 

2:50pm

Experimentation Strategy in 2025 - Optimising for Net New Customers & Building Incremental Returns

Featuring Charlotte Paffe (VP, Ecommerce & Digital Product at Andie), Nargiza Dakmak (Director of eCommerce at Bonafide Health), and Harry Roth (Director of Ecom, CRO & Customer Journeys at AS Beauty). 

Moderated by Nick Phipps.

This panel will explore how leading eCommerce brands approach feature testing, content strategy for new users, measurement and personalisation. Speakers will share how they validate new features before full rollout, the role of top-of-funnel content in attracting and converting net new users and the testing opportunities this stage presents. The session will also cover how brands structure reporting on user activity and performance and the evolving approaches to personalisation across the customer journey.

3:10pm

Connection to Commitment: Loyalty-Led Growth with CRM & Clienteling

Featuring Jean-Marc Lacroix (Director of Ecommerce Operations and Client Experience at Stetson) and Alex Harley (Head of Ecommerce at Percival). 

Moderated by Shamoli Miah.

This panel will explore how brands can drive meaningful, loyalty-led growth by deepening customer relationships through more intentional CRM, clienteling and data strategy. Speakers will discuss how to effectively measure loyalty, design impactful loyalty activity and programs, manage VICs at different levels and collect first party data in a way that allows for personalisation and performance. 

3:30pm

Afternoon Break

4:00pm

Scaling Internationally - Strategy, Approach & Localisation Best Practices

Featuring Charlie Kent (Head of E-commerce at Dr Martens), Molly Dickey (Global Commercial Director at Mansur Gavriel), and Laura Marangon (Head of E-commerce at The Frankie Shop). 

Moderated by Paul Rogers.

This session will explore the key pillars of a successful international eCommerce strategy, localisation best practices (including the evolving role of AI vs. manual translation), the current state of trading across different markets, and different routes for structuring teams and managing resources. The panelists will provide practical tips for navigating key growth markets (e.g. Europe and the Middle East) across different channels, advice on prioritising territories, consumer nuance, key wins and much more. 

4:20pm

Omnichannel Unlocked with DICK'S Sporting Goods: Serving Athletes Whenever, Wherever and However They Want

Featuring Denise Karkos (Senior Vice President, Chief eCommerce Officer at DICK'S Sporting Goods). Moderated by Paul Rogers.

In this ​conversation, we'll dive into ways DICK'S is creating connected, flexible experiences to seamlessly serve today's shoppers - whether they choose to browse on a phone, pick up curbside or check out in-store. Learn strategies to unify data, streamline fulfillment and deliver consistent service across every touchpoint in a customer's journey. 

4:50pm

Closing Statements

With a musical drag performance from Evita Loca and Pattaya Hart

A true Broadway queen, Evita Loca has thrilled audiences worldwide with her powerhouse voice, quick wit, and unforgettable impersonations. Alongside her, Pattaya Hart has risen to fame as New York City’s top drag queen dancer, celebrated for her high-energy performances and versatility as a dancer, choreographer, teacher, and aerialist. Her enthusiasm for fashion, photography, and musical theatre adds depth to her artistry.

5:30pm

Networking Drinks & Open Bar

8:00pm - 2:00am

Official After-Party at 5th&Mad

Drinks, music, dancing and more.

Previous Speakers from 2025