Attend some of the most insightful and inspirational sessions in eCommerce

The timings and breakdown of the two days in London will be announced in February. More sessions to be shared soon.

Day One - 9th April 2025

 09:30

Opening Statements (Inspiration Stage)

Kicking off this year’s summit, our Opening Statements will set the stage for an unmissable event. We’ll walk you through what to expect over the next two days, highlight what’s new this year, key themes shaping the future, and how to make the most of your time at the summit. 

Josh Hobson, Growth Director at Vervaunt

 09:40

The State of Commerce - Technology, CX & Marketing (Inspiration Stage)

Paul Rogers and Josh Duggan's opening keynote covers trends and emerging opportunities in eCommerce and marketing. Focal areas will include global trade trends and opportunity markets for cross-border, technology trends including the state of AI, how brands are approaching top-of-funnel and brand awareness, and general marketing strategy trends.

Paul Rogers, Co Founder of Vervaunt | Josh Duggan, Co-Founder of Vervaunt

 10:20

Scaling Performance and Brand Marketing in 2025: Strategies for Success (Inspiration Stage)

This panel will be focused on scaling performance and brand marketing in 2025, with three brand experts. Key topics include creative strategy, measurement and attribution, experimenting with new channels, entering and scaling new markets, technology and more.

Daniel Jones-Wheat, Head of Digital Performance at Paul Smith | Anthony Briet, E-commerce Director at Women's Best | Scott Lloyd, Director of Growth at SKIMS | Moderated by Jade Harvey

Loyalty that Lasts: How Percival and Strathberry Drive Retention and Growth (Innovation Stage)

In a competitive fashion landscape, customer loyalty isn't a nice to have - it’s essential for growth. Join us as we explore the retention strategies behind Percival and Strathberry's success. From leveraging reviews to building on-brand loyalty programs, this session uncovers tactics that drive repeat purchases, increase engagement and maximise CLTV.

Katie Gordon, Head of eCommerce at Strathberry | Alex Harley, Head of eCommerce at Percival | Moderated by Bayo Adeoshun from the Yotpo team

 11:00

Loyalty, Community, Clientelling & CX: Tactics for Existing Customer Revenue Growth and Increased Engagement (Inspiration Stage)

This panel will be focused on driving growth via existing customers and key tactics and opportunities for increasing revenue, CLTV, purchase frequency, and engagement. VIP experience and clientelling will be key topics, alongside channel mix, best practices for automation, omni-channel strategy, first party data strategy and more from three leading CRM and loyalty experts.

Philipp Mensch, Head of Growth at Luca Faloni | Amy Fullerton, Global Head of CRM at Vivobarefoot | Nik Fletcher, Digital & Customer Consultant | Moderated by James Gurd

Tech Stacks for Hype Drops and Flash Sales (Innovation Stage)

Join tech leaders from the front line of fashion's biggest drops and flash sales. Experts from Nobody's Child, Oh Polly and Seraphine will share what it takes to keep sites running when thousands of shoppers hit 'buy' at once. We'll share war stories from launches gone wrong and right, and explore how they balance the demands of hype drops while keeping wholesale partners and stores happy.

Chris Bishop, Ecommerce & Director Director at Nobody’s Child | Shaun Baker, Chief Technology Officer at Oh Polly | Tom Clements, Technology Director at Seraphine | Moderated by Luke Hodgson

Mastering the Art of Visual Merchandising (Trending Stage)

From aisles to collections, discover how in-store shopping principles shape eCommerce success. With our fireside chat with The Bottle Club, we'll explore how to use data to make smarter merchandising decisions, optimise product placement, and boost visibility without more traffic.

Tim Martin-Harvey, Head of Ecommerce of The Bottle Club | Moderated by Tony Kattukaran from the Tagalys team

 11:40

Simplified International eCommerce: How Brands Are Driving Profitable Growth (Inspiration Stage)

Regulatory changes, like the recent US tariffs, are just one of the complexities merchants face when selling online to international markets. Join us to hear how leading brands such as The Couture Club, Perfect Moment and Built For Athletes are making international selling as easy as domestic, driving profitable and cost-effective growth in key markets while ensuring a seamless customer experience, hassle-free compliance and logistics and enhanced pricing strategies.

Scott Shashua, Owner of The Couture Club | Bryony Longden, Head of Ecommerce at Perfect Moment | Finn Christo, Head of Ecommerce at Built For Athletes | Moderated by Max O'Brien from the Global-e team

Economy to First: Upgrading Your Post-Purchase Experience to Drive Global Growth (Innovation Stage)

A seamless post-purchase experience isn’t just a nice-to-have - it’s a growth engine. From delivery to returns and beyond, learn how to transform every touchpoint into a competitive advantage that builds loyal customers. Discover strategies to boost retention, streamline operations, and scale globally with a first-class approach to post-purchase with insights from streetwear brand, Represent.

Tom Robinson, COO of Represent | Chris Ormonde, Director of We Are Whanau | Moderated by Hannah Bravo from the Loop team

The Importance of Creative Diversity Across Meta (Trending Stage)

This session will explore how creative best practices have evolved, the fundamentals that every brand needs to know, and how to build purpose-driven content that resonates on Meta. We’ll dive into the role of targeting through creative and why diversity in content is essential for performance. 

Tom Hancock, Head of Paid Media at Vervaunt

 12:20

Winning Customers and Building Loyalty Through SMS (Inspiration Stage)

Learn how SMS plays a key role in customer acquisition and retention for Jaded London. By using advanced journeys, personalisation strategies, and best-in-class integrations, discover how SMS has significantly improved customer engagement and provides a cohesive experience for their subscribers.

Aliya Dautova, CRM and Ecommerce Manager at Jaded London | Moderated by Sam Hubbard from the Attentive team

SEO in 2025 for Brands - What Does Good Practice Look Like for Mid-Market Brands (Innovation Stage)

Featuring SEO experts from Dunelm, Samsung and YuMove, this panel will focus on how brands should be approaching SEO in 2025, what good looks like in terms of content strategy, on-site optimisation and reporting, and how AI will influence organic search in years to come.

Sam Gipson, Head of SEO at Dunelm | Richard Shove, SEO Manager at Samsung | Abhishek Prasad, SEO Manager at YuMOVE | Moderated by Daniel Cartland from the NOVOS team 

 14:00

A Performance from Tayce, fashion icon and drag performer (Inspiration Stage)

We're excited to announce Tayce as part of our entertainment roster this year! As a finalist of RuPaul's Drag Race UK and winner of the 2024 Strictly Come Dancing Christmas Special, Tayce is here to astonish and excite the crowd. Tayce is also known for her brand collaborations with Jean Paul Gaultier, Richard Quinn, The Blonds, EgonLab, Namilia, Bluebella, Nasty Gal and more. This performance is one not to be missed.

 14:40

Create a Winning CRO Strategy - High Impact Tests and Optimising for Customer Segments (Innovation Stage)

CRO isn’t just about running tests - it’s about building a scalable strategy to drive growth, with independent focus and measurement for new and existing customers. In this session you’ll learn how to set the right foundations for success, maximise your chances of finding high-impact wins, accurately measure incremental uplifts and segment your tests for new customer acquisition and top-of-funnel brand marketing.

Nick Phipps, Head of CRO at Vervaunt

 15:20

Roadmapping for Success: The Perspectives of Market-Leading Agencies (Inspiration Stage)

This session brings together top eCommerce agencies, Limesharp, Ask Phill, Grebban, and By Association Only, to share insights on the future of eCommerce. This session will explore where brands are investing, the strategies delivering the most value, and how to build a roadmap for long-term success. We will also discuss platform choices, emerging technologies and evolving consumer expectations.

George Linton, Strategic Director at By Association Only | Ed Bull, CEO at Limesharp | Martijn Wijsmuller, Co-Founder at Ask Phill | Marina Milojkovic, VP UK and Senior Partner at Grebban |Moderated by Shamoli Miah

How AC Milan (and 30,000 eCommerce Brands) Leverage Data and AI (Innovation Stage)

In the worlds of elite football and eCommerce, data is everything. This session will explore how AC Milan, one of the most iconic football clubs in the world, harnesses AI and advanced analytics to optimise decision-making, from performance insights to fan engagement. Beyond football, we’ll also dive into how over 30,000 eCommerce brands are using AI to gain a competitive edge, enhance customer experiences, and drive smarter, faster business decisions.

Eduardo Vitale, Paid Advertising at AC Milan | Moderated by James Hawkins from the Triple Whale team

Clicks, Conversions & Clout: Crossovers in Influencer and Affiliate Marketing (Trending Stage)

Join Rakuten, LTK and the Vervaunt team as they delve into the crossovers of influencer and affiliate marketing. This session will explore dual-role campaigns, share strategies for maximising ROI, and unpack key performance indicators for success. We will also tackle the challenges of managing influencers who operate as affiliates, and forecast emerging trends, tools, and innovations.

Virginia Feacey, VP of Brand Partnerships, Europe at LTK | Lucy Mofakham, Senior Influencer Manager at Rakuten | Moderated by Bethan Callely

 16:00

Growing a Mid-Market Fashion Brand (Inspiration Stage)

This brand panel featuring Percival, You Must Create, Universal Works and Drakes, will focus on all things fashion in eCommerce. These experts (and also friends) will discuss the biggest challenges in 2025, their approach to content, key markets, brand building, their approach to new product development, and the importance of a like-minded network to lean on.

Ben Phillips, Head of eCommerce at Drakes | Alex Harley, Head of eCommerce at Percival | Mat Brown, Head of eCommerce at Universal Works | Alex Chisholm, E-commerce Manager at You Must Create

Scaling in the Health & Beauty Categories in 2025 (Innovation Stage)

This brand panel will feature LVMH Fragrance Brands, This Works, REFY and Wild Nutrition, and will cover growth opportunities and common challenges for beauty brands in 2025. This will include customer loyalty and increasing CLTV, the role of influencer marketing and community, social commerce, transparency in the industry and brand building in the beauty vertical.               

Michael Harris, Head of Digital at REFY | Silvia Chaver, Digital Manager at LVMH Fragrance Brands | Shradha Kaul, Global eCommerce Director at This Works | Roshni Patel, Head of DTC at Wild Nutrition | Moderated by Francesca Raggio

 16:40

Insights from Global Omni-Channel Commerce Leaders (Inspiration Stage)

Our panelists from COS and Dr Martens will be discussing the strategy and growth priorities of three global, omni-channel brands - with a focus on end-to-end customer experience, technology, where they’re investing, marketing priorities and where they’re seeing success.

Simone Williams, Global Director of Digital at COS | Charlie Kent, Head of eCommerce at Dr Martens | Moderated by Paul Rogers

 17:00

Closing Statements (Inspiration Stage)

As we wrap up the first day of the summit, this session will reflect on the key insights, standout moments, and major takeaways from today’s discussions. We’ll highlight emerging themes, industry shifts, and what’s resonating most across the event. Plus, we’ll set the stage for tomorrow - giving you a preview of what’s to come and how to make the most of day two.

Bethan Rainford, General Manager at Vervaunt | Shamoli Miah, Operations Director at Vervaunt

 17:20

Comedy from Daniel Foxx (Inspiration Stage)

Daniel is an award-winning comedian and writer. On social media, Daniel’s comedy sketch videos have earned him a huge online following and millions of views, whilst on screen he has performed on BBC One, BBC Three, ITV and Comedy Central. He will join us for a comedy set to close out our first day.

 18:00

Drinks and Networking at our Official After-Party (The Brewery & Bounce Shoreditch)

Join us for drinks and networking at The Brewery, before we head over to Bounce Shoreditch at 7:30pm for the official after-party until late.

Day Two - 10th April 2025

 09:30

Opening Statements (Inspiration Stage)

As we kick off the second day of the summit, this session will set the tone for what’s ahead. We’ll recap key takeaways from day one, highlight today’s must-see sessions, and celebrate the final day of the event.

Joshua Hobson, Growth Director at Vervaunt

 09:40

The State of Commerce - Technology, CX & Marketing (Inspiration Stage)

Opening our second day, Paul Rogers and Josh Duggan will recap the sessions from the previous day, as well as reiterating some of the most interesting topics from the event. This will cover internationalisation, performance marketing, brand investment and the latest economic trends from the eCommerce industry.

Paul Rogers, Co-Founder at Vervaunt | Josh Duggan, Co-Founder at Vervaunt

 10:20

How Luxury Womenswear Brand Jigsaw Are Approaching Loyalty, a Seamless Omnichannel, and Personalisation (Inspiration Stage)

Be part of an engaging discussion with Jigsaw and Voyado on transitioning away from legacy tech to deliver a seamless omnichannel experience beyond the High Street. Discover strategies to enhance customer loyalty and hyper-personalisation across both in-store and online channels.

Sean Langford, Project Manager & Business Analyst – Business Transformation at Jigsaw | Moderated by Max Etheridge from the Voyado team

Optimising Conversions in 2025: How Hoodrich, Huel & Rebuy Elevate CRO Strategies for the Ultimate Customer Journey (Innovation Stage)

Join Rebuy, Hoodrich, and Huel as they reveal how AI-driven personalisation and smart tech are transforming eCommerce. This session explores Hoodrich and Huel’s CRO strategies, the impact of Rebuy’s Smart Flows, widgets, and Checkout Extensions, and how Klaviyo Segments enhance customer engagement. Gain insights from two leading brands on optimising the fashion and wellness shopping experience in a data-driven live case study.

Natalie Tobias, Head of Ecommerce at Hoodrich | Chris Traverse, Engineering Director at Huel | Moderated by Valeria Granda from the Rebuy team

 11:00

Growing Premium & Luxury Brands in 2025 - Customer, Content, & Strategy (Inspiration Stage)

Hear from premium and luxury experts from ME+EM, Studio Nicholson and Nadine Merabi as they share where they're turning to for growth, and in building end-to-end premium brand experiences. The panel will focus on managing high value customers, driving brand experience, the role of wholesale and other channels, content, digital marketing, and more.

Bethany Corcoran, Head of Digital Commerce at ME+EM | Andrew Cottington, Head of eCommerce at Studio Nicholson | Jacob Booty, Trading Director at Nadine Merabi | Moderated by Josh Duggan

The Future of Commerce - Emerging Trends, Technologies & The State of AI (Innovation Stage)

This talk, featuring Paul Rogers and Liam Quinn from the Vervaunt team, is focused on where commerce is heading and what this change means for all parties - with a key focus on AI across all aspects of retail, the low-code and no-code movement, changing technical approaches, the modern / future consumer and more.                        

Liam Quinn, Technical Director at Vervaunt | Paul Rogers, Co-Founder of Vervaunt

The Future of Digital Marketing with Google Search and YouTube, Powered by AI (Trending Stage)

In this session we will unveil how Google is revolutionising the way brands connect with consumers in 2025. Discover how you can reach your target audience across predictably unpredictable consumer behaviour - streaming, scrolling, searching, and shopping. This isn't just about ads; it's about creating engaging experiences that captivate consumers and drive action. Learn how Google is empowering brands to not only run better ads but also build better businesses in the age of AI. 

Sarah Byrne, Director Agency, Private Equity & Venture Capital Partnerships, Google Customer Solutions at Google

 11:40

International Growth - Strategies for Cross-Border eCommerce & Effective Localisation (Inspiration Stage)

This session brings together experts from Wolf & Badger, Rat & Boa and Fred Perry to explore the challenges and opportunities of scaling globally. From navigating international logistics to tailoring marketing and customer experience for local markets, this session will uncover key strategies for successful expansion.                   

Lilian Zhu, COO at Wolf & Badger | Jessica Taxell, Digital Director at Rat & Boa | Marni Dasanjh, Head of Ecommerce and Digital Marketing at Fred Perry | Moderated by Josh Duggan

eCommerce in Motion: How Brands Are Keeping Up (Innovation Stage)

The way shoppers find and buy products is changing fast - so how are brands keeping up? Featuring brand guests from M&M Direct, Furniture Box and Pangaia, this panel will reveal key strategies, lessons, and predictions for the future of eCommerce.                 

Kayla Wilson, Marketing Director at Furniture Box | Phil Twigg, Head of Digital at M&M Direct | Kamil Pawlowski, Head of Development at Pangaia | Moderated by Rachel Tonner from the Klevu team

 12:20

From Runway to Data-Driven Growth: A Fireside Chat with Acne Studios, Dema & Vervaunt (Inspiration Stage)

Join Ola Ekerhov from Acne Studios alongside the Dema and Vervaunt teams for a lively chat filled with fun war stories, honest insights, and practical tips on striking the perfect balance between brand identity, marketing wins, and profitable growth in fashion.                   

Ola Ekerhov, Director of Ecommerce at Acne Studios | Paul Rogers, Co-Founder of Vervaunt | Moderated by Marcus Tagesson from the Dema team

 14:40

Duty, Delays & Dollars: Turning Tariff Challenges into Cross-Border Wins (Inspiration Stage)

With brands looking to scale across borders, they must navigate evolving trade agreements, VAT shifts, and customs regulations while ensuring profitability. This panel will explore the key challenges of international growth and how to turn tariff complexities into strategic opportunities.

Holly Beadle, CEO of Hera Clothing | Adison Clark, CDO of Lanx Shoes | Trojan Margetts, Logistics Manager at Vollebak | Moderated by Phil Greenwood from the Swap team

Winning at Omnichannel: How Nudie Jeans, Paul Smith and Ellis Brigham Are Pioneering Multi-Channel Commerce (Innovation Stage)

By integrating global in-store inventory into their online flagships, Nudie Jeans, Paul Smith, and Ellis Brigham have increased full-price sales, strengthened customer loyalty, and enabled local fulfilment for a smarter, faster, more sustainable future. This panel explores their strategies, key drivers, challenges, results and impact.   

Anna Risenfors, Customer Experience Manager at Nudie Jeans | Camellia Spaczynska, Head of Retail Operations at Paul Smith | Mark Oldham, Head of Operations at Ellis Brigham | Moderated by Ed Bull from the Limesharp team

 15:20

ThruDark - from Door Kicking to Fabric Pulling (Inspiration Stage)

In this session, the ThruDark leadership team will share their journey - from enduring the world’s toughest conditions to pioneering technical apparel. Expect insights into their transition from military to business, the challenges of product innovation, and how their ‘Endeavour Through Adversity’ ethos continues to drive their brand forward.                                           

Louis Tinsley, Co-Founder of ThruDark

Mastering Delivery & Returns: The Untapped Profit Drivers in Ecommerce (Innovation Stage)

Ingrid is joined by Paul Smith and Osprey London to discuss one of the most overlooked opportunities in ecommerce for boosting profitability - deliveries and returns. Learn how these brands are refining international delivery strategies to meet customer expectations, A/B testing delivery pricing to optimise profitability, turning returns into exchanges and retention opportunities, and leveraging store fulfilment to unlock new revenue streams.               

Hannah Bennett, Head of Digital at Paul Smith | Ben Jones, Head of Ecommerce at Osprey London | Moderated by Elin Hammenfors from the Ingrid team

Sustainability & Transparency - Trends, Tactics & Technology (Trending Stage)

This panel features three industry-leading sustainability voices from Tern Eco, Finisterre and Stuart Trevor. This panel will cover the state of sustainability in fashion today and what brands and retailers should be doing to drive sustainability and transparency at every level.                

Bronwen Foster-Butler, CMO at Finisterre | Stuart Trevor, CEO of STUART TREVOR | Moderated by Kate Walmsley

 16:00

Founder Stories - Scaling Ops, Teams, Brand, Marketing & More (Inspiration Stage)

Featuring the founders and leaders of RIXO, Tala and Cubitts, this discussion with be centered around how they scaled their businesses, with a focus on what’s worked and what they would’ve done differently. Key topics will include marketing strategy, hiring and team, product, internationalisation, brand and prioritisation.                                                       

Henrietta Rix, Co Founder & CEO of RIXO | Josh Ward, Co-Founder of Tala | Tom Broughton, Founder of Cubitts | Moderated by Bethan Rainford

Navigating Complexity: World of Books' Successful Migration to Shopify (Innovation Stage)

Join Shopify in a compelling conversation with World of Books as they explore the challenges and triumphs of migrating to Shopify. Discover how they tackled the complexities of a high-volume SKU environment, reduced TCO, and harnessed native features to accelerate innovation and streamline operations.                                                  

David Magee, Product Director at World of Books | Moderated by Peyman Naeini from the Shopify team

 16:40

The Represent Growth Story  (Inspiration Stage)

The CEO and CDO of leading streetwear brand Represent will be talking about their journey from a startup to one of the world's fastest growing fashion brands, with a focus on how they approached community, some of the key hires they made, their approach to customer acquisition marketing, opening retail stores, the role of wholesale, recently raising capital for the first time, scaling internationally and more. 

Paul Spencer, CEO at Represent | Stefan Lewis, CDO at Represent

 17:00

Closing Statements (Inspiration Stage)

After two days of panel discussions, big ideas, and new connections, we’ll bring the summit to a close with a final reflection on key takeaways. We’ll recap the most impactful insights, emerging trends, and lessons that will shape the industry moving forward. Join us as we look ahead to what’s next.

Bethan Rainford, General Manager at Vervaunt | Shamoli Miah, Operations Director at Vervaunt

 17:20

Comedy from Maisie Adam and Zoe Lyons (Inspiration Stage)

To round off the second day of our summit, we're excited to announce Maisie Adam and Zoe Lyons as our comedy acts this year. Maisie Adam is a comedian from Yorkshire and is fast on her way from being one of the brightest rising stars of the UK comedy scene to becoming a household name. Zoe Lyons is an award-winning stand-up comedian, acclaimed broadcaster, and talented actor currently on tour with her hit show, Werewolf. Both stars have appeared on hit shows such as Have I Got News for You, QI, and Mock the Week, and will deliver us some amazing comedy at the end of our second day. 

 18:00

Drinks and Networking at our Official After-Party (The Brewery & The Steel Yard)

Join us for drinks and networking at The Brewery, before we head over to The Steel Yard at 7:00pm for the official after-party until late - with some surprises along the way.

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